Purchasing a stock implies owning a small percentage share of a company. The stock market is dynamic and opens up plenty of possibilities for traders and investors alike. Stocks, or shares, are generally considered suitable for medium to long-term investments as on average their value will rise by 5% to 9% YoY. Each stock is affected by different market events and may gain or lose value following announcements such as quarterly reports, new product launches and changes in competitors’ share prices.